Twenty per cent of the mountain is what you see; the eighty per cent below is what holds it up
The law covers 80 % of the obvious.
The remaining 20 % is the grey zone, where a person decides.
And that 20 % creates 80 % of the city’s chaos, aggression and stress.
Almaty Bars works here.
Why 20/80?
Where does the Trail lead?
The Bars Trail is the right move, shown in action
We take a real situation in the city, show how it resolves without conflict, and leave an example others can repeat. Trail by trail, that becomes the new norm.
Explore StoriesThe Bars Mark is not one logo — it is one meaning in many forms
Artists, makers and brands can each read it their own way — in clothing, graphics, jewellery, cars and the fabric of the city. Over time that builds a living network of recognition.
What does the Mark mean?
Three texts everything rests on
Not slogans, but agreements. You can read them in full.
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Manifesto
Why Almaty Bars exists and what problem we are here to solve.
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Code
How Bars act: clearly, predictably and without aggression.
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Ethics
The lines we do not cross, even in pursuit of results.